In the 25 years of rapid development of the Internet in China, visual design has always been an essential element, but with the ever-changing shape of products, the speed of updates and iterations, and the explosion in the number of products, all these require more and more constant updates of images to match, so an Internet company or an independent worker has less and less time to spend on design, and this time visual design needs to be templated and process-oriented, using templates to change the text, images and other elements, only then can we meet the rhythm of product updates in daily or even lower time units.
So do designers need to build up these templates from scratch? No! For big companies like BAT they may have their own UI library, but for SMEs, start-up teams, independent developers, independent copywriters, they don’t have time to sink their teeth into it, time is money, they have more important things to do and need to spend their costs on the more urgent parts, they just need a professional UI material platform to meet their needs of quickly creating posters, banners, This is what we are going to introduce today: Fotor 懒设计.
As the name suggests, Fotor Lazy Design offers a wide range of graphic design templates for those who do not have the energy to create the visual part of their products, such as: large public image, mobile phone screen size poster (can be used for social networks, articles with pictures), PPT manuscript frame/cover, long picture poster, course cover (especially suitable for B station tutorial video cover), business card, Taobao Banner, Logo and other visual products.
A preview of the most frequently used templates is available on the home page
The third screen lists the templates for more detailed scenarios
Rich template resources
After registering your account and entering the default design channel, you will find a huge amount of template resources right in front of you, all original and genuine design resources, no need to worry about copyright, covering a super comprehensive range of scenarios, for example, from top to bottom: “recommended size”, “new media”, “office”, “e-commerce”, “social”, “printing”, “advertising”.
Due to the limitation of space, we will only take the “Public Cover Large Image” under “Recommended Size” as an example, and click on the thumbnail to enter the design helpdesk page.
On the leftmost side of the design console page is the resource navigation bar, which allows you to call up a large number of templates, materials (basic shapes, icons, illustrations, people, still life, textures, image containers, etc.), various art text captions, galleries, backgrounds, or you can also upload your own resources to ta cloud album to call up your own resources anytime, anywhere.
You can add the most popular elements to your images
In the “Templates” section we have chosen a rectangular template based on the current hot topic of “Worker”. It is particularly suitable for articles, public posts, videos, etc. Drag this template directly to the blank editing area on the right and click on “Resize” in the black toolbar at the bottom of the centre to change the size of the template from “Public Cover Image” to “Mobile Screenshot” or “Course Cover”. “, “Course Cover”, “Mobile Poster”, or even “Easy Puller” or “Social Media Profile The design is really cool, and it works instantly, no need to refresh the page, and you can preview how it will look on the corresponding device! Of course switching to the list of these massive personalisation sizes requires you to have VIP access before you can choose.
The template inserted is a picture that has been “cut” in Photoshop, for example the text, you can set the font set, font size, colour and other parameters of the text, very detailed, and the font set built into Fotor is particularly good for Chinese, I have never seen a richer set of Chinese fonts than in Fotor on any platform, look at the selection in the list.
And it’s a priority to show Chinese fonts
For the image elements in the template, such as the two workers embracing and the waving leaves in the picture, you can customise their colours.
The image below shows the gallery material that can be inserted
The entire model can then be changed in position and rotated at will.
If you want to make more extended changes to the template, you can import your own prepared material on the right hand side.
Once you have edited the image, you can export it in a variety of formats such as JPG, PDF and PNG.
Here is the banner image we have created for this article, isn’t it interesting?
HD genuine image material
In addition to a wide range of templates, Fotor also offers a large number of genuine images in high definition.
You can find the image you want by selecting the “size” and “theme” categories provided on the home page.
When you go to the individual pages, you can also see the more detailed tags that have been assigned to the images, which will help you find the right image. Click on the “Use this template” button to go to the design helpdesk page for secondary processing of the image.
Fotor’s library is very comprehensive, and reminds me of the controversy over the copyright lawsuit brought against Omelette.com by Visual China a few years ago, but we should learn from this and take the initiative to use a platform like Fotor to avoid copyright issues.
All-in-one image editor
It is not enough to provide a wealth of templates and image material resources, Fotor also provides an all-round image editor, web-operated and cross-platform, providing four basic modules: “Adjustment”, “Effect”, “Beauty” and “Border”, and introducing two template design modules, “Material” and “Text”, to work with retouching.
What can I say about this feature? The four basic modules provide retouching functions that rival any other retouching app on iOS, even Meitu Xiu Xiu.
For example, in the ‘Adjustments’ module, the first one is the ‘One Click Beautify’ function, a foolproof image beautification feature that automatically measures the adjustment options based on the ‘Levels’ (exposure, highlights, shadows), ‘Colour’ (colour temperature, hue), ‘Basic’ (brightness, saturation, contrast, sharpness), dark corners and RGB curve adjustments below, and then gives the user a quick image to adjust, or of course you can manually adjust the image item by item.
In the ‘Effects’ module, there are 37 sub-categories and over two hundred effects, or ‘filters’ as they are commonly known in photo beautification. omg, that’s crazy, that’s a lot.
The same goes for ‘Beauty’ and ‘Borders’, there are a lot of options to choose from, but you need to be a VIP to have them.
Conclusion
All in all, Fotor is a platform tool for laymen and professionals to improve the efficiency of visual design. It can help you save the time cost of repetitive work, such as the cover image of a series of articles, the Taobao banner that is updated once a day, the PPT that has to be modified at the end of the week according to the boss’ requirements.
